Portea Medical – Care in your home’s comfort
A leading name in the in-home healthcare space, Portea Medical offers geriatric and post-operative care at home. Nidhi Chawla interviews Portea Co-founder and CEO, Meena Ganesh.
Shitij Singh, a patient of Brain Stroke, needed speech therapy and physiotherapy as part of his rehabilitation program after spending a fortnight in hospital. He is now home and has a speech therapist and physiotherapist visiting him twice daily, working on his speech and paralysed right side.
Home healthcare is an emerging segment in India. Apart from healthcare devices to measure your blood sugar or heart rate, today even blood tests can be done sitting at home as diagnostic labs will collect the blood samples. Post-operative care and geriatric care at home were considered challenges for lack of trained and professional help. However that is passé as there are companies as well as hospitals that provide you with trained nurses, physiotherapists and even doctors to take care of you or your loved ones inside the comfort of your homes. Portea Medical is one of the leading names in the in-home healthcare space, a segment considered to be worth USD 3 billion, in the wake of rising life expectancy, growing ageing population, rising incidence of lifestyle-related diseases and increasing disposable incomes.
We spoke to Meena Ganesh, Co-founder and CEO of Portea Medical to get you more insights. The company’s mission is to provide affordable and quality medical care at a patient’s doorstep by making qualified doctors, physiotherapists, nurses and trained attendants available at their home.
The idea for Portea germinated as a result of Meena and K Ganesh’s deeply personal experiences while caring first hand for family members diagnosed with cancer. “My husband, Ganesh and I, realised the many challenges involved and the dearth of options for quality and affordable medical care at home in India. This was also the time when we had just exited our previous venture TutorVista, and were exploring various opportunities. Home healthcare provided a large ‘whitespace’ opportunity that we felt we could address and were confident of building a category leader in the sector.” So Meena and K Ganesh established Portea along with Dr. Manjusha Anumolu, a MD (US Board Certified) in Internal Medicine with 20 years of practice in US and India.
Meena and Ganesh’s foray into India’s healthcare sector via Portea is their fifth venture, preceded by four successful green field ventures and exits. Their last venture TutorVista was sold to Pearson for $213 MM (around INR 1329 crore at current exchange rates).
Portea Medical currently serves patients in 12 cities across India: Delhi/NCR, Bangalore, Chennai, Mumbai, Hyderabad, Pune, Kolkata, Jaipur, Lucknow, Chandigarh, Coimbatore and Ahmedabad. The company’s gamut of services include home visits from doctors, nurses, physiotherapists, nutritionists, counsellors and trained attendants. The company also provides medical equipment like oxygen concentrators, pulse oximeters, suction machines, hospital beds, wheel chairs and walkers among other devices on rent and can make arrangements for home delivery of medicines as well.
Portea caters to patients with diverse needs – patients new to a city looking for medical help, elderly and/or immobile patients, palliative care patients, patients in need of simple yet repetitive treatments like dressings, physiotherapy, daily injections, catheter and tube care, colostomy and tracheostomy care and even patients who would like to be treated in the comfort of their homes and dislike travelling long distances to reach their hospital or doctor. “We bring the entire gamut of healthcare to their doorstep – doctors, nurses, physiotherapy, diagnostics and medicines,” says Meena.
She further adds, “Right now, we are focusing on general primary health care, post-hospitalisation care and chronic disease management. We have care plans addressing various aspects in all of these areas.” The company offers various plans to meet diverse medical needs.
- Doctor visit – Rs. 700
- Nurse visit – Rs. 350
- Nursing attendants – Rs. 15,000 a month (12 hours a day). He/ she takes care of patient’s activities of daily living (ADL) – grooming, brushing, bed care
- Annual elder care plan (Managed care) – Rs. 9999 (includes general health check at the start, doctor visit every month, nurse visit every fortnight to measure vitals. Lipid profile, ECG, Sugar and other vitals are checked every 3 months. Nursing attendant accompanies patient on hospital visits as and when needed)
- Physiotherapy – Rs. 400 per session
- There are special plans for Diabetes and Hypertension patients.
The company does not offer emergency care; however the attendants can provide support for registered patients during hospital visits if required.
The elderly may find the company’s services especially useful as it is delivered by professionals at their doorstep and at their convenience. “Many of our aged patients find the annual elder care plan (Managed care) of great importance,” adds Meena. Sharing couple of examples, she adds that, “We recently attended to a 65-year old gentleman who had fever and upper respiratory infection. He was also a diabetic. The Portea doctor visited the patient, conducted a thorough examination, and prescribed medications at home. Post-treatment, the patient was relieved of his infection, and was greatly appreciative of the accurate diagnosis and care he received within his home environment.”
“There’s also the case of an elderly couple in Delhi with co morbidities. Their children are in Bangalore. Our doctors in Delhi visit the couple regularly to check on them and gauge when intervention is needed. We update the couple’s daughter staying in Bangalore (who happens to be a physician herself). This has greatly reassured both the patients under our care, and their family members located in another city.”
The Portea team is 600 plus employees strong, comprising of senior and junior doctors, senior physiotherapists overseeing the physiotherapy programmes, SMEs (Subject Matter Experts), MSc and BSc-level physiotherapists, a nursing in-charge for the country, nursing instructors with teaching experience, MSc and BSc-qualified nurses and GNMs (General Nurse and Midwife) and nursing attendants.
The patient centric model has the specialists, at a central location, responsible for designing care plans, actively monitoring the delivery of services, applying corrective action when needed and ensuring quality and adherence to proper medical procedures. The junior doctor is briefed prior to a patient visit, treatment plans are constituted centrally, verified offsite and onsite and remedial plans are prepared as needed. When there are cases that are especially challenging or in an escalated mode, the specialists themselves visit patients.
Citing the challenges Meena says, “The biggest challenge is in ensuring adequate oversight of healthcare delivery model since it is outside the confines of a medical facility.” To overcome this challenge, robust system and quality processes have been put in place to meticulously and efficiently manage the delivery model. Technology is also used as a key enabler whereby every clinician carries a proprietary GPS enabled hand held device that not only helps track the clinician closest to you when making appointments but also helps the Portea clinician access the patient’s medical history, check instructions from the patient’s specialist and provide real-time update of data from the patient. Plans are also in place to implement a system where data like blood pressure, temperature and sugar levels are automatically captured.
Continuous training is also a part of the process. A weekly CME (continued medical education) via video conferencing across all Portea centres is held for learning and discussion, where past cases are reviewed as well to enhance learning. The doctors are constantly in touch with their seniors during and after a home visit to fine-tune treatment protocol in each of the three spheres: Medicine, Physiotherapy and Nursing.
Talking about future plans Meena says, “We plan to expand to around 50 cities in the next 2 years. We are also looking at designing specialised programs for chronic ailments such as diabetes and hypertension. We will continue to refine and enhance our offerings to include a mother and baby care program, fall prevention and elderization of the living environment.”
To know more about Portea Medical and to avail their services you can visit their website www.portea.com or call 080-33554554
All images courtesy Portea Medical
Comments
ajeeth
20 Dec, 2023
I thoroughly enjoyed reading about the commendable work Portea Medical is doing to bring healthcare services to people's homes. The dedication to providing quality medical care at a patient's doorstep aligns with the mission of Muniah Technologies. At Muniah Technologies, we specialize in comprehensive home healthcare services, offering a range of personalized solutions, including Home Doctor visits, Basic Nursing & Caring Services, Advance Wound Care Dressing, Elderly Care for 2/4/8 hours, Personalized Physiotherapy, Prenatal Yoga Classes, and even Veterinary Doctor consultations through our application, Vathala. checkout our website(www.muniahtech.com) for more details
Abhishek Kumar Shaw
28 Jun, 2018
Thanks for this precious blog about health care. My uncle using the services from Kankei care. It really provides helpful services. I am sharing the link of this organization. I hope someone will find it valuable: http://www.kankeicare.com/
Anna
31 Jan, 2018
Nice post.
Raju Dahal
22 Jun, 2017
We want oxijen cilender for 5days
Niharika
20 Sep, 2016
It looks like home based health service isn't very reasonable. I've get physiotherapy session from health care at home india (http://healthcareathomeindia.com/) and believe me i am very content with their service at my home. My grandfather having strong back pain and arthritis problem and then we approaches HCAH India and now my Grandfather is very healthy.
Silver Talkies
16 Aug, 2016
Dear Sir, We have received a response from the Portea team expressing their inability to service a patient for speech therapy. Regards Silver Talkies team
Raghu
15 Jun, 2016
Adyar, Chennai
Chandana Das
14 Jun, 2016
Dear Raghu, Can you let us know the city where want the service? We will see if we can arrange speech therapy sessions for you and share costing with you. Warm Regards, Team Portea
Silver Talkies
13 Jun, 2016
Dear Raghu, Thank you for your mail. We have forwarded your query to the Portea Medical team. They should get back shortly. Regards Team Silver Talkies
Silver Talkies
13 Oct, 2015
Dear Mr. Wadhwa, We have forwarded your query to Portea Medical. Someone from their team will respond to you shortly. Warm Regards Team Silver Talkies
C K Wadhwa
13 Oct, 2015
Hello Sir I'm looking female nursing attendant services at Jaipur (Rajasthan) for 12 hrs for my mother. Please let me know the charges and how quickly you can provide the attendant. Thanks C K Wadhwa 9414795218
Silver Talkies
15 Sep, 2015
Dear Mihir, We have passed on your query to the Portea team. They shall get in touch. Thanks and Regards Team Silver Talkies
Mihir
14 Sep, 2015
I am looking for a nurse to take care of my wife's 9 th month pregnancy period and 1 month post delivery. May i request you to please send the details
Aradhana Bhonsale
29 Jun, 2015
Hi, I want someone who can take care of my mother for three to four days continuously wanted to check if this service is available n if yes need the cost of the same, what all care dobu provide for senior citizens who is diabetix
Silver Talkies
29 Jun, 2015
Dear MR Nandkumar Naik, We shall pass on your message to Portea. Or feel free to call them on (city code) 3355 4554 for more information. They are currently present in the following cities across India: Delhi/NCR, Bangalore, Chennai, Mumbai, Hyderabad, Pune, Kolkata, Jaipur, Lucknow, Chandigarh, Coimbatore and Ahmedabad
Mr Nandkumar Naik
26 Jun, 2015
We require attendant for 12hours for ailing citizen senior at home at Tardeo Mumbai Pl arrange attedent urgently
Brian Carvalho
22 Apr, 2014
Dear Mr. Prakasam, Thank you for your interest in our services. Please see below: Physiotherapy - Rs. 400 per session Trained nursing attendant - Rs. 15,000 a month (12 hours a day); Rs. 30,000 a month (24 hours a day). Please feel free to call us on (city code) 3355 4554 for more information. We are currently present in the following cities across India: Delhi/NCR, Bangalore, Chennai, Mumbai, Hyderabad, Pune, Kolkata, Jaipur, Lucknow, Chandigarh, Coimbatore and Ahmedabad
Silvertalkies
18 Apr, 2014
Dear sir, We have sent you query to the concerned people and will revert soon. Team Silver Talkies
A J Prakasam
18 Apr, 2014
what is the fee for 1. visiting medical attendant for physiotherapy. 2. regular attendent in house for attending senior citizen
Silver Talkies
11 Jul, 2012
Hi Rewati, We checked with Portea team regarding your query. We were informed they do not have services in Jammu. We are unaware of any other service providers in the city. Apologies. Regards Silver Talkies team
Rewati
10 Jul, 2012
Hi! I am looking for a 12 hour help for my mother in law who is suffering from a form of Dementia. This is required in Jammu. Can you help me with this. This requirement is a bit urgent.
Killivalavan
08 Jul, 2012
Dear Sir/Madam, Please advise if you would provide speech therapy for stroke patient at chennai.. Please advise cost and if this service is provided at home aper session. Also how long each session will be.
Raghu
06 Jul, 2012
Dear Sir/Madam, Please advise if you would provide speech therapy for stroke patient. Please advise cost and if this service would be provided at home also the cost per session? Also how long each session will be. Thank you. Best regards, Raghu.
Silver Talkies
05 Jul, 2012
Dear Vinithra, Our article was published in 2014 and the rates may have changed since. We would request Portea to give us their updated rates and add those to the article. Thank you, Silver Talkies
Vinithrav
03 Jul, 2012
After seeing your comment that trained attendants are available 15000, i called portea, but portea representative says they are charging 19000 for trained attendants :(
Silver Talkies
02 Jul, 2012
Dear Lalita, We have sent your query to the concerned people and they will revert soon. Thank you. Team Silver Talkies
Lalita Joshi
01 Jul, 2012
I need a semi skilled attendent for my 82 years old mother.for 12 hours.what r the caharges. Or charges for 24×7 semiskilled female attendent to lookafter her.
Meenal Jain
29 Jun, 2012
Dear Ms. prem Lata, Please provide your contact no. address, city so that our team can contact you for attendant service. Trained nursing attendant – Rs. 15,000 a month (12 hours a day); Rs. 30,000 a month (24 hours a day). Please feel free to call us on 1800 121 2323 for more information. We are currently present in the following cities across India: Delhi/NCR, Bangalore, Chennai, Mumbai, Hyderabad, Pune, Kolkata, Jaipur, Lucknow, Chandigarh, Coimbatore and Ahmedabad
Silver Talkies
28 Jun, 2012
Dear Prem Lata, We have forwarded your requirement to Portea Medical. Some one from their team will contact you. Regards Team Silver Talkies
Prem Lata Nigam
25 Jun, 2012
Need an attenenden on monthly bases for a 80 year old patient suffering from brain stroke and is on oxygen completely
Sa
15 Jun, 2012
Thank you for your trust and interest in Portea Medical. Our services are delivered by well trained staffs .All our Nursing attendants are recruited after a proper background checkup and a police verification. They are well trained in providing all support as per patient requirements like. The supportive care, providing vital science check. Tube feeding and Normal feeding, Provide assistance for patients in their toilet needs They perform within the ethical and legal boundaries hence we take complete responsibility of our nursing attendants. Our services are uninterrupted and have got various packages, ranging from 5 Days to 12hours and 24 hours for the comfort of our customers. Looking forward for a chance to serve you. I have send detailed mail to you, However, you need any clarification you call us on 1800-121-2323 In your service Sandra Solomon (sandra.solomon@porteamedical.com )Ph:-9742499331 / 9008432209
Silver Talkies
13 Jun, 2012
Hi Aradhana, We shall pass on your message to Portea. Or feel free to call them on (city code) 3355 4554 for more information. They are currently present in the following cities across India: Delhi/NCR, Bangalore, Chennai, Mumbai, Hyderabad, Pune, Kolkata, Jaipur, Lucknow, Chandigarh, Coimbatore and Ahmedabad. Thank you, Team Silver Talkies
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